Microsoft to Power Blogs through Xbox
Microsoft’s Xbox, it’s flagship gaming product, is going to incorporate the Xbox with Spaces (Microsoft’s blogging platform) and then allow bloggers to monetize the blogs with Kanoodle (as reported by...
View ArticleHitbox's Conversion Information Only Tells Half The Story
Hitbox released conversion stats by search engine. However, those statistics only tell part of the story. When determining where and how to advertise, those are not statistics one should rely upon to...
View ArticleAsk Jeeves Final Video and Future Outlook
Killing Jeeves might have been one of the most understated viral marketing efforts in quite some time. The SEM community is not known for giving in to viral marketing efforts and sending links, press,...
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MSN Ignoring Robots.txt Files
Is MSN ignoring robots.txt files? Here’s a screenshot from the MSN search for ‘Marissa Meyer’: Here’s a screenshot of Google.ca’s robots.txt file: Seems there’s a discrepancy between Google’s...
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Google adds Maps to Main Search Results
Google has often included vertical search results within it’s main results. Often these are from Google Base or Google Local. Google has recently added a new twist on this feature and started showing...
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Google Maps Now Showing Subway Icons
Google maps has recently started showing subway stops on maps. It seems much more prominent to see these icons on the directions page than on the general maps page. However, if you were traveling to...
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Google Plus Box Coming to Financial Queries
The Google Plus box has received a lot of attention lately in local queries. The new expanded results for financial data will be rolling out soon for financial queries. Right now, if one searches for a...
View ArticleNice Video on Google Product Search (Similar to Google Base)
If you want to learn more about how to get your products into Google Base and the Google product search engine, this is a nice intro video to learn more about those two Google services. Nice Video on...
View ArticleVideo: How to Reach Physicians Online
Each profession has different way that it uses the internet to research information. Physicians are not only looking for different information than a lawyer, the ways in which they use the web is...
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When Keyword Targeting isn’t Keyword Targeting!
Search advertising, specifically Google, Yahoo!, and Bing, is successful because it allows marketers to reach consumers who have expressed direct interest in their product. This extends to targeting...
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